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Inner Focus – A snowboarding Art Book

from 1998-2015, by Endo Tsutomu.

A few years ago, we had the enormous pleasure to meeting the Japanese photographer Endo Tsutomu at ISPO, the biggest tradeshow for winter-action sports in Munich, and we remember, having had tears in our eyes, when he showed us his art. This man doesn’t take picture, it’s something about connecting, linking, capturing the present moment, and his shots let you speechless. Today, he offers us a book, called ‘INNER FOCUS’, expressing HIS love to what he’s been doing for the last… 17 years. It shows the unique moments he had been living with the stars of the snowboarding scene, and when you start to check out his photos, when you listen to the video below, you totally understand that this feeling that I had at ISPO a few years ago, arises in EVERYBODY meeting this man! Endo Tsutomu, thank you for your amazing witness of your art, which is linking men with photography with snowboarding with mountains with snow. Woah!… Endo: “Life is Art. A moving moment is overflowing around your life. Live the life you love.” Word!

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